Thursday, March 30, 2017

Coca-Cola completes acquisition of Ades brand

The Coca-Cola Company, along with its bottlers in Latin America, announced on Tuesday (3/28), the closing of the acquisition of Ades, soy-based drink that belonged to Unilever. From now on, the Coca-Cola Company is the sole owner of the Ades brand.
On June 1, 2016, the Coca-Cola Company and Coca-Cola Femsa closed an agreement with Unilever to acquire business Ades. Other bottlers of Coca-Cola have joined to participate in the investment before the closing of the transaction.

"We are excited to bring to our growing portfolio of Ades drinks in Latin America, since we can thus increase the number of nutritious and tasty products offered to our consumers. ADEs is a leading brand in the category of soy-based drinks, which is growing and is of great interest to our customers and consumers in the markets we serve, "said Alfredo Rivera, President of the Latin America Group of the Coca-Cola Company.
Supermercado Moderno - 29/03/20117
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