Wednesday, May 31, 2017

Consumer is Tense, Without Time and rationally

The consumer is more tense, with less time and more rational reveals research by GfK, presented on "innovations and trends in the consumer goods Industry", event held in São Paulo by the Brazilian packaging Association (Abre). The study reveals that the Brazilian consumer is with less time in the day to day and more stressed by internal factors (economic situation, pressure, health and work) and external (country, family violence). With it, consumers who prefer to have more time than money-went from 29% in 2012, to 37% in 2016. Other habits also had your weekly time reduced by 2016, such as personal care (4.5 h), watch TV (6.9 h) and Cook (3.6). That is, he wants more comfort and convenience.
Another aspect of research is in the growth of consumer called Socialrationals (which emphasizes equal rights, greater human and acceptance that says no to intolerance) and Achievers (who are concerned with the appearance, are ambitious and believe in its values). Among the values that most grew up among consumers are Eco-citizenship (from 37% in 2012 to 54% in 2016), security and protection (from 29% in 2012 to 50% in 2016) and experience (from 25% in 2012 to 31% in 2016). Finally, the research concludes that a package that aggregate all this new consumer is to add value to the brand. Build this value on a daily basis the consumer becomes cheaper and beneficial for businesses.
Giro News - 31/05/2017 News Item translated automatically
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