Wednesday, July 18, 2018

Footwear design resume with sales of summer collections

Despite the sharp fall in internal demand for footwear, the sector betting on resumed in the second half, especially from the business carried out in the international market. This is the expectation of the Chief Executive of Brazilian footwear industries Association (Abicalçados), Hector Klein, placed today (17) for the national press during a press conference held during the 2018 Francal in São Paulo/SP. Also attended the Summit the President Abdala Jamil Abdala, Francal's, and the President of the Brazilian Association of retailers and Shoe artifacts (Ablac), Marcone Tavares. On opportunity, Klein pointed out that, despite the negative indicators, both at the domestic and international market (read below), the "intramural" health of the sector enables best projections in the second semester. For Executive, even amid the economic recession recorded in recent years and the fall in production that generated an idle capacity of around 35% in the factories of shoes – the activity managed to maintain some stability, without a significant number of closures of establishments. "Today, the industry is mature and aware of the issues, keeping cost reduction until the situation is normalised," pontou. He said this situation places an opportunity to aim a second half positive, especially for companies that are with strategies defined in the international market, since domestic demand should follow low until the end of the year and the price favorable foreign exchange for more competitive pricing. "The summer collections presented during Francal, and which will also be exhibited in the international fairs in this second part of the year, should give a boost to sales of footwear. Is more station saleswoman for Brazilian manufacturers ", designed the Executive. Shopping frequency Ablac's President presented a survey conducted by the entity in partnership with Kantar Worldpanel: consumer, pointing to a fall of 1% in domestic sales of footwear in the comparison between May this year with the same period of 2017. On the other hand, Tavares highlighted the improvement in frequency of purchases (from 13.8% in the comparison between July last year and may 2018), which allows good expectations for retail still in 2018. "The increase in frequency means more opportunities for the physical store, since that understand that the current consumer search a differentiated experience of buying," said the leader, for whom the segment retail should grow in the range of 2% in the second part of the year, both in terms of increasing the frequency of visits to retail as a pent-up demand of recent semesters. "To 2019 the projections are better, but that expectation depends also on the fact – political elections", he concluded. Abicalçados the Abicalçados participates in the paulista fair with promotional and commercial image. For this Edition, the footwear entity performs, in partnership with the Office of the Brazilian Agency of Promotion of exports and investments of Eurasia (Apex-Brazil Eurasia), the Vip Buyer Project, which brought one of the largest buyers of footwear and children's items from Russia, the Gulliver group. In addition to the commercial project, the entity performs, through the Brazilian Footwear, footwear exports support held in partnership with Apex-Brazil, the image project. Through this, were brought to Brazil eight targeted vehicles of the main markets for Brazilian footwear abroad: Argentina, Serma; Style America, El Tiempo and Publimetro, of Colombia; Globalfashion, of Spain; Edizioni AF and Pelle Fashion, of Italy; and Shoes, the Russia Magazine. The goal is to provide greater visibility to the product Made in Brazil abroad. Industry numbers establishments: 7100; Production (2017): 909 million pairs; Export (2017): 127 million pairs; Domestic consumption (2017): 899 million of pairs; Employment (may 2018): 294,600 ante 300,600 posts in May last year ( -2%); Production: between January and may of footwear production fell 4.6% in relation to same period of 2017. Only in the month of may, shaken up severely by the Teamsters ' strike, the fall was 15.8% in relation to same month of last year; Exports: between January and June 2018 footwear exports fell 6.7 percent in volume and 7.9% in revenue, closing at 55.3 million embedded pairs for $ $486.9 million. The comparison is with same period of 2017.
Abicalçados - 17/07/2018 News Item translated automatically
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