Friday, April 12, 2019

72% go shopping for Easter

Preparing for the Easter period, seven out of ten consumers have stated that they will do some shopping for the festive period, totaling 113 million consumers. Of these, 35 percent will spend the same amount last year, 32% must spend more and 25% will reduce the budget. 72% CONSUMPTION go shopping for Easter each Brazilian should buy, on average, six items for each Brazilian should buy, on average, six items to the date photo: DISCLOSURE of THIS WRITING • PAULOPublicado in 12/04/19 to 05:00 are preparing for the period Easter, seven out of ten consumers have stated that they will do some shopping for the festive period, totaling 113 million consumers. Of these, 35 percent will spend the same amount last year, 32% must spend more and 25% will reduce the budget. The data are part of a survey by the National Confederation of Merchants Leaders (CNDL) and also highlights that the average ticket value will be R$195,52. On average, the expectation is that consumers buy six products. The main presented will be the children (59%), spouses (42%), the mother (41%) and nephews (33%). Already 27% will present themselves. "This is the moment of the sector invest in promotions to attract consumers, an eye on those who intend to buy more and, above all, in that it is not yet decided," says the President of SPC Brazil, Roque Junior Pellizzaro. This year, it is estimated that around 113, 2 millions of people spend with buying gifts and chocolates over Easter. The majority (86%) said it plans to find prices before taking the eggs or other products for home, and favorite places to compare are supermarkets (73%), internet (48%) and stores in malls (40%). Whereas those who do not wish to have expenses related to gifts or Easter eggs and chocolates, 23% said they will prioritize the payment of debts. Already 21% mentioned that they're unemployed and, for that reason, they won't buy. In relation to the shopping period, half (49%) will do the week before Easter, while 36 percent have purchased eggs or chocolate until the second week of April. As for popular items, chocolate eggs follow in the top of the list, with 79% in keeping with the tradition of the eggs. Draws attention to preference for chocolates and chocolate bars, which he held in 71% of egg and have quotes from interviewees. Between traditional brands and homemade chocolates, the fight is good. Although 84% of respondents intending to acquire industrial items, a significant part mentions the handmade chocolates (48%), slice that rises to 58% among young people. On the form of payment, 78% will do in sight. Others 43% will pay in the long run, being 20% in a single installment on the card.
DCI - 12/04/2019 News Item translated automatically
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